Unlikely Inspiration.

image from www.vetterdenk.com

image from www.vetterdenk.com

 

The Aperture House, Wisconsin- commissioned by Roger Scommegna- and realized by Vetter Dank Architects, shows us how inspiration can come sometimes from the most unlikely places…even a $9.99 screw-top wine bottle!  Mr. Scommegna, a dot-com success, drew his inspiration from the wine he personally produced from his vineyards thinking: “If a good wine could be mass-marketed in an unassuming package at an affordable price, he reasoned, perhaps the same could be done with architecture.”

 

image from www.vetterdenk.com

image from www.vetterdenk.comimage from www.vetterdenk.com

 

image from www.vetterdenk.com

image from www.vetterdenk.com

image from www.vetterdenk.com

image from www.vetterdenk.com

 

“Simple packaging, and nothing fancy, because this is a screw-top jug. But I want good design, and I want it to be a surprise when someone opens up the wine or comes in the house.’ I just kind of wanted it to be quiet on the outside, big surprise on the inside. And then I left them with this bottle of wine.”

image from www.vetterdenk.com

image from www.vetterdenk.com

image from www.vetterdenk.com

image from www.vetterdenk.com

image from www.vetterdenk.com

image from www.vetterdenk.com

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